William Hedgcock

William Hedgcock ,
PhD

Associate Professor
Department of Marketing
Phone: 
319-335-0894

Expertise

Decision Neuroscience, Financial Decision-Making, Decision Bias, Eye Tracking, Facial Expression Encoding, fMRI, Heart Rate/HRV, Skin Conductance.

Research Summary

My research focuses on identifying cognitive declines that affect financial decisions in seniors and characterizing the psychophysiological and neural correlates of these declines. It is my hope that this information could be used to develop formalized assessments and interventions to improve seniors’ financial decision making.

Categories: 
Business/Economics/Financial
Psychological and Brain Sciences
Social Sciences